![]() (Top tip to those artists: if you get a deal from a Nigerian prince or someone promising to, uh, improve some aspect of your anatomy, I suggest applying some caution before you act. Here’s where things get weird – a whole bunch of artists just read that, and did as instructed. The artist email email concludes with the instruction to “share your highlights with your fans on social.” ![]() ![]() (Richard Lawler wrote this up for Engadget.) (Mine for some reason isn’t available, so I’m guessing there’s some lag from demand.) The service coincides with a “Wrapped” report for listeners/fans, which shows which tracks they streamed most. Spotify sent an email last week to all artists registered for the Spotify for Artists program, with a link to “2019 Wrapped for Artists.” You need to be an artist with music on Spotify, but that’s it – the company even says you only needed three (!) listeners prior to the end of October to qualify for the “Wrapped” report. Putting aside the streaming business model itself for a moment, though, let’s consider what artists are doing here. There are reasons to distribute music to streaming services, and ways of leveraging that distribution to financial benefit (albeit largely indirect). First, before I sound immediately anti-Spotify or anti-streaming, this isn’t necessarily about that.
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